Apr 03, 2022
In General Discussions
The problem of the entire adtech industry becomes Whatsapp Mobile Number List immediately apparent, as it relies to a very large extent on cookie technology. Cookies from marketing platforms such as Google and Facebook are placed on websites, and are therefore automatically a third party for visitors who visit any site. Through these 3rd party cookies , these platforms are able to track users Whatsapp Mobile Number List and collect data and link it to their own systems. Also read: Banning cookie walls too premature? Cookies: how about that again? How exactly does this work? Technically, there is no difference between 1st party cookies and 3rd party cookies. Cookies can only be read and handled by the domain that created them. It is only Whatsapp Mobile Number List the user's perspective whether the cookie is 1st or 3rd party. First party cookies First party cookies are Whatsapp Mobile Number List placed by the website (with display URL) that you are currently visiting. These are often cookies that have a technical meaning, for example to remember that you are logged in. But the cookies from Google Whatsapp Mobile Number List Analytics are also 1st party. This is because Google Analytics separates the data of each visitor per domain. Google Analytics cannot therefore recognize visitors on multiple domains, the data of Whatsapp Mobile Number List users is placed in silos. This is also common for most other analytic tools. 3rd party cookies These cookies are placed by third parties and are often intended to monitor users and behavior on multiple websites. Because these cookies are used by domains that are not visible to the visitor in the URL bar, it makes them 3rd party. Because websites place scripts from external parties on their website, these scripts are able to set and read cookies on these websites. If this script is loaded again on another website, the same cookie can be read. The system recognizes that it is the same user who visits these two websites. So these scripts or pixels play a vital role and are in fact the real power of using 3rd party data. Are there also 2nd party cookies? Yes, of course. Think, for example, if a website places cookies from its sister company. But in practice, this term is hardly used.Why are there such strong objections to the use of 3rd party cookies? Imagine: you are in an offline store of chain X.