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sukanto Kuri
Jun 27, 2022
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This post was sponsored by Supermetrics. The opinions expressed in this article Photo Retouching are those of the sponsors themselves. The Martech 5000's supergraphics highlight the major challenges marketers face. As more products, tools, and platforms emerge, so does the amount of data marketers need to collect, monitor, and analyze. To exacerbate this challenge, Scott Blinker, the person behind the most famous infographic in marketing, recently said: "In a sense, forget about the Martech 5,000. Welcome to the martech 50,000." Super Metrics-MarTech 5000 This means that it is the companies and marketing teams that have a competitive advantage over their competitors that can better utilize the available data. Spreadsheets are usually a reliable option for Photo Retouching marketers when collecting data in one place, but they still have their limitations. So what are the next options marketers can choose when collecting big data Photo Retouching in large repositories? The answer is a data warehouse. What is BigQuery? Why do you need to care? Google BigQuery is a fast, scalable, fully managed data warehouse that enables large-scale analytics. There are multiple reasons why marketers need to store their data in Google BigQuery. Unlimited data If you've used Google Sheets or Excel to analyze your marketing data, you'll find that your spreadsheets are limited in capacity. However, BigQuery allows you to store an unlimited amount of data. This means that literally all marketing data can be transferred from all platforms to one place. Access all historical data Many native platforms limit the amount of historical data that can be accessed. Photo Retouching For example, the Google Search Console provides 6 months of historical data within a native interface. Also, applications built on the API increase that number to 16 months, but don't get a complete overview of past performance. However, BigQuery allows you to save all your historical data and get a complete overview of past performance. Data from different platforms As we saw in the blinker supergraphics, Photo Retouching marketers have a lot of data on many platforms. Putting all this together in one central repository is the only way to create a single source of truth for marketing performance. Analyze at a detailed level Within each marketing platform, there are several metrics and dimensions that you can dig into.
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sukanto Kuri

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