Jul 31, 2022
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Every post we publish on the Ahrefs blog targets a term with search traffic potential. 17 Creative Marketing Ideas for Small Businesses —> “marketing ideas” (2,500 searches/month) Website Structure: How to Build Your SEO Foundation —> “website structure” (800 searches/month) What Is SEO Writing? How to Be a Better SEO Writer —> “seo writing” (2,900 searches/month) To find these topics, use a keyword tool. For example, let’s say you own a site about the paleo diet. Enter a relevant topic like “paleo” into a free keyword research tool like Keyword Generator and it’ll suggest topic ideas, plus tell you how popular these topics are. Scroll through the list to see if there are any good topics for your website. Recommended reading: Keyword Research: The Beginner’s Guide by Ahrefs Optimize your pages Once you’ve identified a topic you wish to target, you’ll need to create content that deserves to rank. This means your content needs to pass four “checks”: The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. Relevancy. Align your content with search intent, i.e. the “why” behind a search query. Learn how to match search intent in this guide. Thoroughness. Cover all the things searchers expect and want to see. Analyzing search intent will give you a basic idea, but you should also analyze relevant top-ranking pages to get clues. Uniqueness. If your content is the same as any ranking article, then no one will click and read it. You’ll have to bring something new to the table. Clarity. Make your content clear and easy to read. Follow the tips here to improve your content’s readability. Once you’ve done this, then the “technical” optimizations like placing your keyword in the title tag come in. Read the post below to get a complete guide on optimizing your page for search engines. Recommended reading: On-Page SEO: The Beginner’s Guide Build links Google’s Andrey Lipattsev says links are one of the three major ranking factors in Google. So, if you want to rank high in search for anything competitive, you will almost certainly need links. For example, we recently ran a link building campaign where we built links to our page about SEO statistics. We acquired a total of 36 links from 32 unique websites. This propelled our page to the top, and we’ve held pole position since then.