Software today, it can be difficult to know how to narrow down your options. Are you going for the more affordable option? Or which one has the best email templates and tools to create stunning, professional-looking emails? In most cases, the answer is: it's a combination of factors. Let's see how you can choose the best email marketing platforms to help your business succeed. How to choose the best esp for your business first, before choosing the best email marketing software, you need to understand how the right esp can meet your business needs. An email service provider (esp) hosts email campaigns on behalf of your business. The best esp should build subscriber lists, send emails, provide analytics, a/b testing, personalize dynamic content, and more. With all the reasons listed above, choosing an esp can be company mailing list overwhelming. You need to find the right solution for your business and consider all angles in order to execute successful email marketing. Are you on a strict budget? Do you have a large database? The esp you choose should match the unique goals of your business. Overall, your esp should prioritize you and help you send emails that drive more business for your bottom line. If you're ready to get started, check out these five different things to look for when choosing Your email marketing solutions. Product capabilities at a basic level, your esp needs to deliver emails that drive awareness and sales, which means the esp needs to include a suite of features that not only help you succeed, but make the process much easier. Useful features include:mobile-friendly templates list management automating tracking tools at a basic level, your esp needs to deliver emails that drive awareness and sales, which means the esp needs to include a suite of features that not only help you succeed, but make the process much easier. Source: campaign monitor customer service even if you're an experienced email