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Samiul Islam
Aug 03, 2022
In General Discussions
China has nearly 400 million female consumers between the ages of 20 and 60. In terms of population alone, they constitute the world's third-largest economy, controlling up to 10 trillion yuan in consumer spending each year. So many female consumers, what are they paying attention to? Among them, beauty is the eternal pursuit. In addition to beauty makeup, shoes, etc., when masks seal the value of the face, wigs and beauty contact lenses have become popular must-buy this year; not only diamond rings, gold necklaces and "pan it", jewelry also has more trendy options and new species... … We take this to sort out three typical emerging "external beauty" tracks: wigs, color contacts, and jewelry. What new wealth opportunities have the 400 million exquisite pig girls held out? 01 The protagonist of the story is still a woman: four key portraits Before starting the discussion of the specific track, we would like to talk b2b data about female consumers again. Generally speaking, female consumers are budget-conscious and control most of the shopping budget of small families. They are also "visual animals" and have high requirements for product appearance and quality. However, the concept of female consumers as a huge group is still somewhat vague; as an institution that takes the characteristics and changes of the population as one of the main lines of investment, we further divide and pay long-term attention to the consumption potential of the following categories of subdivided female groups: 1. The mother family Married women with children. They have a wide age range. They are generally busy and have little time for entertainment and relaxation. They need to take care of the whole family, purchase many daily necessities, and shop carefully.
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Samiul Islam

Samiul Islam

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