Creating new content is just as important as optimizing old content. In this way you ensure more web traffic and an improvement in SEO positioning . That content that has become outdated because the information is outdated or no longer responds to SEO parameters can always be updated or improved so that it generates visits again. We explain everything you need to know about how to optimize your old content. Do you want to improve your SEO positioning and also your Inbound Marketing strategy ? Click here and download our free ebook How to optimize old content and attract new traffic Why we should optimize our old content The optimization of old content consists of updating part of the information of a post in order to awaken the interest of the public again. Other types of changes are included in this update, such as the addition of visual material. The most common, especially in blogs, is to create new content on a regular basis to generate visits. However, ignoring old content can be a mistake, as it can attract as much traffic as new content, even more, since updating information is highly valued by users. Also, old content has individual email list one thing going for it: URL age and ranking . You are not starting from scratch, but search engines like Google have already detected that content and it is only a matter of giving it a push, improving the content and making it go up in positions. Among the main benefits of optimizing our old content we highlight: The content offered to users goes from being outdated to being up-to-date, making it useful and interesting again . It is used to improve content that does not attract traffic and increase the quality of the web page. It is more cost effective as the time spent on updating content is less and it is also cheaper compared to new. Updating the content helps in SEO positioning . It is a good resource for when there are no ideas for new posts . All of these benefits are why we should optimize our old content. Also, it should be noted that many visits can come through old posts. If these publications offer up-to-date material, the chances that they will stay on the web and consume more content increase. We also want to highlight that more and more companies are giving importance to content marketing , which translates into millions of new publications every month. This means that creating large amounts of content may not be enough to become visible on the internet, it is necessary to optimize outdated content to add value to it and offer the public news and reawaken their interest.