The money is in the list is something we hear a lot of time, but the problem for many people is that they have no list. They struggle to get people to sign up for their list, even though mailing list they think they are giving them something of real value, but they have no idea about how to be list building. To build a list takes a lot of time and patience, you have to have a great hook to get them to opt in to your list, but then you have to ensure they confirm as you have a double opt in list. This is the list builder most online business owners are told to use, and they then build their business around this idea. Find a product, offer a hook, get a person's email address and then sell them. So many marketers are content to see that opt in list added to one person a day, but is this really mailing list the best way to build a list? Imagine if the situation was different; imagine if you could build your list faster by using a double opt in list builder. You could use your downline builder, and find that you not only have a double opt in list but you have a double-opt-in viral list. Imagine if that list didn't grow by a single person a day but hundreds upon hundreds of people. Imagine if suddenly you have a list that is growing so fast you don't know when it will end. You suddenly realize you have a viral explosion and you can now turn that list into a goldmine as you mailing list build a good, deep relationship with them. As you use your downline builder, you are able to encourage other people to sign up for your list.