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汗纳迪姆
Aug 03, 2022
In General Discussions
Network marketing (On-line Marketing or E-Marketing) is produced with the Internet's entry into commercial applications, especially after the widespread application of the World Wide Web (www), e-mail (e-mail), search engines, social software, etc. The value of marketing is becoming more and more obvious. Which can use a variety of means, such as E-mail marketing, blog and Weibo marketing, online advertising marketing, video marketing, media marketing, bidding promotion marketing, SEO optimization ranking marketing, college students' online marketing ability show, etc. Generally speaking, all kinds of marketing activities carried out on the Internet or mobile Internet as the main platform can be called integrated network marketing. With the maturity of Internet technology development, the low cost of networking, the vigorous development and continuous expansion of the Internet, as an extension of traditional marketing, a new type of marketing method, network marketing is highly efficient, economical, cross-time, low-cost Lost, new ideas and many other advantages have made people aware of the importance and general trend of network marketing. Now network marketing is not only a marketing method, but also a kind of culture, a new culture of the information society, and a new mode to guide enterprises to enter. Today, the author is here to briefly analyze the successful cases of famous network marketing in recent years. 1. Want Want Multi-channel Marketing Facing the trend of online consumption among young people, Want Want has created a multi-channel and diversified online communication system and built an online e-commerce platform. In addition to flagship stores such as Tmall and JD.com, Want Want has also launched Wangzai Club App, Want Zaiwangpu Mini Program, Wangzaiwangpu App and other self-owned e-commerce models, and combined with popular social platforms such as Douyin, Kuaishou, Xiaohongshu and other popular social platforms to open corresponding platform stores. Offline, Want Want expanded vending machines and theme stores, and built its own direct sales channels. At the same time, changes in the consumption environment and consumer groups mean that the media environment and communication methods must also be updated iteratively. In addition to TVC advertising and event marketing, Want Want has tried many new ways to communicate with young people, such as cross-border marketing and building theme stores, from the perspective of consumers. It can be seen that in order to reach young consumer groups, Want Want has made great changes in channels and communication. 2. Alipay Collection Five Fortune Activities In 2016, the birth of Alipay's "Five Fortunes" became a hot topic during the Spring Festival that year. In addition to the people actively sweeping and exchanging blessings, especially the scarcity of "dedicated blessings" has also been on the hot search list of major social platforms for many days, becoming a hot topic in the streets and alleys. Since it successfully entered the field of public opinion that year, "Ji Wu Fu" continued to have a strong influence in the following years. Since 2017, Jiwufu has gotten rid of the simple card-collecting activities, and has launched different innovative gameplays almost every year. For example, in 2018, the "Almighty Fortune" that can be exchanged for any Fu card appeared for the first time, and the gesture of "five blessings arrived" by scanning friends around you, and you can also get Fu cards through Ant Manor and Ant Forest; in 2019, Alipay launched 2019 Huahua cards. , users who get this card can get the benefit of "helping you repay flowers throughout the year"; and by 2020, Alipay's Huahua card will be upgraded to "family card", and the most attractive benefit is "helping your family return flowers" chant". With the introduction of new gameplay every year, "Ji Wu Fu" has begun to have a continuous appeal to users. At the end of the year and the beginning of the year, it has become a ritual to look forward to the arrival of the five blessings event, and it has also begun to settle into one of the CNY marketing (Chinese Spring Festival marketing) activities with strong influence in the Internet field. Compared with the motivation of other platforms to obtain strong exposure in a short period of time through the amount of red envelopes, "Ji Wu Fu" itself, which already has a first-mover advantage at the user cognitive level, focuses more on interaction and sharing. The actions that people can complete are not only "grab", but also "play", "share", "interaction" and more. However, after the launch of "Five Fortunes" and the telemarketing list realization of diversified gameplay, it is no longer just the behavior of independent individuals or families "cleaning the snow before the door", but in the process of exchanging fortune cards and writing fortunes and giving them away, it has become a A wider range of social activities and social behaviors. On the surface
Why Internet Marketing Has Become a Trend - Three Cases of Inventory
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汗纳迪姆

汗纳迪姆

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