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Monira Khatun
Jun 11, 2022
In General Discussions
I recently chatted with a friend about growth hacking, and found a bulk sms service lot of misunderstandings and questions during the chat. These are more important to enterprises and practitioners, so select a few typical examples for analysis, and please correct them if there are errata. Before starting, we must first have a general understanding of the macro environment in recent years: the current domestic bulk sms service Internet population has been stretched, the population aging trend is obvious, the fourth technological change (new infrastructure, AI, 5G) has not yet had a broad impact on life, the new crown epidemic Affect the domestic consumer market and foreign exports. In this context, companies are trying to seize all growth opportunities in order to solve the current performance pressure, meet expansion demands, and even just survive. At this time, business development will generally have three bulk sms service directions: sinking (tier 3 to 5 cities), going overseas (rolling other countries with leading application technology, cost, management, and industrial advantages), and internal volume (competitive competition at the same level) ). Therefore, under the dual pressure of the big environment and corporate revenue, growth hackers have entered the field of vision, and have gradually become popular in recent years. Myth 2: When you hire people for growth, you can bulk sms service bring growth This is the superstition of growth, and it is even more of a compliment to growth. The harder it is to support the growth staff, the harder it is to step on it in the future. The reason for the superstition lies in the lack of understanding of the development stage of the enterprise and the development space of the industry. Example 2: An Internet+ company There is a company that targets users in 3rd to 5th tier cities and bulk sms service has a heavy asset operation model. Due to revenue pressure and the process of financing and listing, we hope to increase the frequency of users' product use and discover more user scenarios. However, the target users' own income and spending power show a step-by-step decline (especially in disposable income), the pace of life is slow, and there is a lot of free time. Not to mention the complex market environment composed of educational level, seasonal weather and other factors. For growth people: means forcibly increasing CLV, will fight free will - the user is bulk sms service not your tool to achieve performance. For enterprises: find pearls in the sand: identify high-quality target users and gathering places, and make small and beautiful enterprises. Myth 3: There is a systemic problem within the company, unable to retain stock, but pinning on inflow (growth) Example 3: A consumer finance company
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Monira Khatun

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